In November 2019, the Victoria’s Secret Fashion Show was canceled amid several controversies surrounding the brand, including the late Jeffrey Epstein (Former corporate CEO Les Wexner’s close ties to the disgraced mogul, who was charged with the sex trafficking of underage girls), declining sales and body image issues. We’re excited to share more later this year.” This will lead us into new spaces like reclaiming one of our best marketing and entertainment properties to date and turning it on its head to reflect who we are today. The statement continued, “As we’ve previously shared, our new brand projection and mission will continue to be our guiding principle. Rihanna's New Fenty x Puma Sneakers Are Out Now: Here's Where to Get Them spokesperson told The Hollywood Reporter on Saturday that the brand is “always innovating and ideating in all spheres of the business to continue to put our customer at the center of all we do and reinforce our commitment to championing women’s voices and their unique perspectives.” “We’re going to continue to lean into the marketing spend to invest in the business, both at top-of-funnel and also to support the new version of our fashion show, which is to come later this year,” he said.Ī Victoria’s Secret & Co. Mr Waters hinted at the time the fashion show would most likely return, though in a very different form.The once-iconic Victoria’s Secret Fashion Show is making a comeback.ĭuring the company’s 2022 earnings call on Friday, chief financial officer Timothy Johnson said the brand is seeking to revamp the former annual show following a four-year hiatus. In an effort to resuscitate its image, it launched partnerships with the likes of soccer star Megan Rapinoe, transgender model Valentina Sampaio, plus-size model Paloma Elsesser and Puerto Rican model Sofia Jirau, who has Down syndrome.Ĭhief executive Martin Waters said the Angels are no longer “culturally relevant”, telling The New York Times Victoria’s Secret “needed to stop being about what men want and to be about what women want”. The company broke off from Mr Wexner and became Victoria’s Secret & Co in August 2021. Mr Epstein, who died by suicide while awaiting trial, allegedly used his association with the lingerie firm to procure young models. It also examined Mr Wexner’s long friendship with convicted paedophile and sex trafficker Jeffrey Epstein. The 2022 Hulu documentary, Victoria’s Secret: Angels And Demons, looked deeper into the brand’s history of body-shaming and misogyny. We’re excited to share more later this year.”Īdriana Lima models at the 2016 show. “This will lead us into new spaces like reclaiming one of our best marketing and entertainment properties to date and turning it on its head to reflect who we are today. “As we previously shared, our new brand projection and mission will continue to be our guiding principle,” they said. “We’re going to continue to lean into the marketing spend to invest in the business, both at top-of-funnel and also to support the new version of our fashion show, which is to come later this year,” chief financial officer Timothy Johnson said.Ī spokesperson for Victoria’s Secret & Co told People that the company is committed to championing women and is “always innovating and ideating in all spheres of the business to continue to put our customer at the centre of all we do”. The news was first reported by Retail Dive following the company’s fourth quarter 2022 earnings call last Friday.
Victoria’s Secret’s once-coveted fashion show is set to make its comeback after a four-year hiatus.
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